As Toledo Ohio web design experts, the team at InfoStream always makes it a point to stay up-to-date with all of the latest trends in the industry. It isn't enough to simply utilize the same best practices that everyone knows - by paying attention to emerging trends, we're able to capitalize on them on behalf of our clients in a way that makes a series impression with their target audiences.

With that in mind, here are a number of top web design trends that you need to be aware of as we move further into 2023.

The Top Trends of the Modern Era: Breaking Things Down

By far, one of the top web design trends of 2023 is one that has been picking up steam in recent years: a continued emphasis on video content.

Did you know that approximately 60% of all people would rather watch a video than read text, even if both sources were conveying the exact same information? It's true - and it's part of the reason why more and more websites are eschewing traditional text-based content in favor of compelling, high quality visual pieces that engage users in a bold new way.

But that video needs to be incorporated into your website properly, which is where the right approach to web design comes in. It can't feel like an afterthought - it needs to be an organic part of the experience you're creating. Finding new and compelling ways to do that will be a challenge, but it should also be a top priority for the new year.

Another major trend actually has to do with a bit of nostalgia - the aesthetic of the 1990s and early 2000s Internet has returned. Partially because of its unique visual flair, many designers are trying to find a new balance between looking modern and embracing the early days of the Internet. That means flashy cursors, bright menu colors, intentionally pixilated designs, and even visually-heavy hero areas. It's not necessarily a look that is suitable for all types of businesses, but if it matches up with the preferences of your audience it's a great way to stand out from your competitors. This is especially true among the younger generation of consumers.

InfoStream Solutions: Your Website Development Toledo Partner

In the end, these are just a few of the major web design trends to be aware of as we move further into 2023 and beyond. Understanding how far the industry has come is always a key to getting insight into where it might be headed - allowing you to get there before any of your competitors can, making a deeper and more meaningful impression with your clients along the way.

If you'd like to find out more information about the top trends in web design to be aware of in the new year, or if you'd just like to speak to an Ohio web design professional about your own needs in a bit more detail, please don't delay - contact the website design Toledo experts at InfoStream today.

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